Get the Right Graphic Designer with Janet Schlarbaum

Posted on June 14th, 2009 by Janet Schlarbaum

Get the Right Graphic Designer For Your Folders

Get the Right Graphic Designer with Janet Schlarbaum By Kaye Marks

Good quality folder printing is necessary in any marketing kit. Highlighting different marketing collaterals is never complete without the presence of quality presentation folder printing to hold everything in. Before any of your clients can get their hands on your print ads, it is the folder that they see first.

So what do you do? Create excellent quality folder printing of course. This is the first step to getting the attention of your target clients when presenting your print collaterals.

The second step would be to hire yourself a good graphic designer to do your job. This part is not that simple. It is a very challenging step but worthwhile nonetheless, especially when you find the right designer to work with you. If you do, you can be sure that your presentation folder printing can achieve the purpose you have assigned to it.

Hiring the right graphic designer is a task indeed. It can cost you time, as well as a lot of effort. Nevertheless, you cannot leave an important job such as your folder printing to just any person or company who claim they are the best in the business. You have to do a lot of legwork and research if you want your business’ presentation folders to be done right, just as you would want it done. Although most designers may meet your given requirements, the key is to have someone who will be able to work with you and commit to a negotiated fee that both of you can live with.

In order for you to have the best and the most appropriate for your presentation folder printing job, you got ask the right questions:

Character and experience-

What is his/her experience in graphic design?
How long has he/she been doing graphic designing?
Are there any references you could call up in order to check on and verify their work? Are you personally acquainted or know the persons who recommended the graphic designer and/or listed in his/her reference persons? Is he/she someone you can trust?
Does the graphic designer have an existing client base or former client that you can get in touch with?

Background and information-

Does the information your graphic designer provided makes you suspicious or hesitant?
Have you checked the information your candidate provided you? Were you able to confirm all the data in the resume?
Does your candidate look or sound confident when you met him/her? Does he/she know what he/she is talking about?
Do you feel confident when talking to your graphic designer?

Portfolio-

Does your graphic designer able to present a portfolio when you met with him/her? Were you impressed by it? Do you like his/her design style?

Hiring a graphic designer is indeed a big job. It takes time, money and effort to get a good one to work with you. However, when you do, you will be sure to have the best quality folder printing that can accomplish all the goals you have set out to do for your marketing campaign.